Who’s Your Target Audience?

by Ralene Burke One of the best ways for editors to achieve success on social media is to define your target audience and develop a strategy that caters to that demographic. Many people cringe when I mention “target audience.” Maybe it’s because they think the process...

3 Reasons Why Editors Need Social Media

By Ralene Burke When people find out I’m a social media consultant, one of the most common questions I get from writers and editors alike is “Do I really need to be on social media?” The answer is YES! (And I meant to capitalize that word.) I’ve met the majority of my...